4 CONSUMER BEHAVIORS POST-COVID In the wake of the COVID 19 crisis, consumer behavior post-COVID has undergone rapid and dramatic changes. Retailers and brands have been faced with the challenge of rapidly adapting to new patterns of providing an easy online shopping experience. Consumers have been experimenting with new brands and channels to purchase the products they need while also staying safe, protecting their health, and following stay-home protocols. If demonetization jumpstarted the digital payments mindset in India, it may be safe to suggest that COVID 19 might change the way we behave as consumers. This the pandemic period has bought a huge change in the business and the method it has been functioning; Coronavirus has changed the whole process of delivering the products to consumers across the globe of business strategies and has bought major shifts to different aspects of life. To track consumer sentiment and to understand how people's ...
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