4 CONSUMER BEHAVIORS POST-COVID

 

4 CONSUMER BEHAVIORS POST-COVID 

In the wake of the COVID 19 crisis, consumer behavior post-COVID has undergone rapid and dramatic changes. Retailers and brands have been faced with the challenge of rapidly adapting to new patterns of providing an easy online shopping experience.

Consumers have been experimenting with new brands and channels to purchase the products they need while also staying safe, protecting their health, and following stay-home protocols. If demonetization jumpstarted the digital payments mindset in India, it may be safe to suggest that COVID 19 might change the way we behave as consumers.

This the pandemic period has bought a huge change in the business and the method it has been functioning; Coronavirus has changed the whole process of delivering the products to consumers across the globe of business strategies and has bought major shifts to different aspects of life. To track consumer sentiment and to understand how people's expectations, perceptions, and behaviors change throughout the crisis, and to implement the right process to connect with consumers will be the most important step to be taken right now for the future growth of the business.

 The Psychological and Physical behavioral changes

To track consumer sentiment and to understand how people's expectations, perceptions and behaviors change throughout the crisis, and to implement the right process to connect with consumers will be the most important step to be taken right now for the future growth of the business.

Understand your consumer's requirements and the psychological and physical behavioral changes to fulfill their wants and style towards fashion and style. The more and better you understand your consumer is the deeper you get in their lifestyle and build your business.  While some of the changes may or may not be permanent but if ever the business models and marketing strategies had to be reinvented, then it is now.

As per the research and surveys, there is an evident change in consumer behaviors across the globe

1. Importance to values and essentials

Consumers are being mindful of their values and opting for less expensive products. Giving more importance to their essentials and then a value for their finances.

2. Shift to digital platforms and easy shopping experience

Digital and contactless services will be seen at much higher adoption rates. At-home solutions for regular activities will likely be adopted for the long term making it easier for going online.

3. Hard expectations to stay loyal

When consumers cannot find their preferred product with a regular retailer, they have changed their shopping behavior. So, narrow down to your brand's identity.

4. Importance to health and hygiene

Consumers have increased their awareness of hygiene, and they look for visible safety measures such as fabrics when in contact with skin, embellishments if added to the outfit (pricky or skin-friendly), cleaning, and hygiene packaging, sustainability, eco-friendly or ethical products, the company's purpose, and values.

6 Top reasons for shopping behavior of consumers

1. Value
2. Availability
3. Convenience
4. Quality
5. Health-conscious
6. Necessity

 

The Long Term Vision, the start of a Digital era

On the whole, the long term vision, it's essential for brands to provide what the customer needs the most quality with pocket-friendly. Consumers have started caring about healthy and hygienic, manufacturing, and packaging. As per the research and surveys, retail showroom sales will be at stake and online shopping will be seeking growth.

Consumers have made their shift from visual shops to online shops that deliver the products to their doorsteps. Only bespoke services for occasional wear that provide good services to satisfy customers will be in demand and have an opportunity to get direct orders from clients. There is a strong possibility that the world might see an increase in sustainably and circularly choices in the days to come.

It makes life easier to continue on the digital commerce journey forever. Retailers should be visionary enough and smart enough to help consumers navigate between online and offline experiences.

 CONCLUSION

As we emerge into a new post-pandemic reality, the demand in the e-commerce industry looks sturdy. There will be some realignment in category and brand preferences but on the whole, the sector is assured for growth. Perhaps, the companies that can understand the most significant changes in consumer behavior and position themselves to adapt accordingly will emerge as true winners.

 

 

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